Apr
So I just finished reading a portion of my newest book “In-House Design in Practice”. This part was about communicating what you do as a designer when you are talking with non-designers. Some good information but I still thought they were overplaying the disconnect between what we as designers do and what other people think we do.
Then up walks my boy’s little league coach – a fantastic man, father and coach – and he asked what I was reading. So I show him the cover. Quizical look on his face. So I explain that our church has no design standards to keep things beautiful and consistent.
He replied “is that like interior design”.
I feel my man points quickly evaporating in his mind. I think he deals with nuclear technology or something and viewing me as an interior designer cant be good.
So I explain…you know, things like standard fonts we would always use, logo placement on print jobs and a common set of color standards that will help us present the church well.
More looks.
So I finished with something about it being an aquired taste.
And again I’m reminded there are two kinds of people in he world. God made some of us to care about brand management and some to not.
I love my side of that equation.
Travis
